About Us

Pro-Seat really is a true professionally run family business. We believe that by keeping our team small and in-house, we can deliver un-rivalled customer service that any race car driver deserves.

Custom Made

The unique colloid technology system was developed in 1990 by Trevor Powell, as a totally new concept in the production of individually tailored, custom made, race car seating.

Cost Effective

Pro-Seat is a long established, cost-effective alternative to any other seat cushion. It is custom made with unique energy absorbing materials, which are vacuum formed around the driver. The system is suitable for all motorsport applications from Karting to Formula One.

Driver Focussed Design

The Pro-Seat system allows the driver time to achieve the optimum cockpit position and correct fit. The accuracy of the fit not only improves the comfort of the driver, but can lead to highly improved levels of chassis feedback. It truly allows the driver to become part of the car.

Durable

The Pro-Seat system has been successfully used in all motorsport applications and we are pleased to be associated with over fifty world champions. The seats are long lasting and some are known to be still in use after ten years.

MIRA Tested

The independently proven (MIRA 1997) energy absorbing properties of the unique materials used reduce the effects of vibration.

GM Tested

Pro-Seats colloid technology cushion material has been tested by GM in the USA, making it eligible for competition use in the states.

Our Team

Trevor Powell

Owner/Chief Executive

Trevor Powell

Trevor initially trained as a landscape architect in the late 1970’s as well as obtaining an honours degree in management. He then went on to teach Engineering and became Head of Studies at Canington College in 1989.

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Alex Powell

Technical Director

Alex Powell

Alex has been around motorsport since his birth, tagging along with Trevor and Melanie attending F1 events and worldwide seat fittings from almost the very beginnings of the business.

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Richard Wake

Seat Technician

Richard Wake

Richard has moved into the seat making business after spending fifteen years working as a race mechanic. He has worked in motorsport all over the world at the highest level in many different series, most notably for six years at the Force India F1 team.

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History

1990

Development of prototype seat insert.

1990

1992

First workable seat materials produced by Pro-Seat.

1992

1993

First commercial sale to Jordan Grand Prix, for Rubens Barichello. Sales to further F1 teams, Benetton, Ferrari, Williams, Ligier, Sauber.

1993

1994

Gulf Kremer Porsche seats for legends Derek Bell, Robin Donovan and Juergen Loessig. This being Derek’s last ever Le Mans 24-hour race.

1994

1996

Pro-Seat begins to expand internationally. First seats made in Champcar USA, for Newman-Haas driver Michael Andretti. Pac-West, Penske, Team Green Tasman, Della-Penna and many more soon followed.

1996

1997

Thrust SSC sets the World Land Speed Record, on 15 October 1997, when it achieved a speed of 1,228 km/h (763 mph) and became the first car to officially break the sound barrier. The Pro-Seat that Wing Commander Andy Green used to set this remarkable record is also the fastest land-based seat in history and the first to break the sound barrier!

1997

1998

Team SWR/Team Loctite was born. Alongside the Pro-Seat business, a highly successful race team was put into operation. Competing in Formula BMW, Formula 3 and multiple sportscar championships.

1998

2013

Trevor’s wife Melanie joins Pro-seat as Financial Director.

2013

2014

Trevor’s son Alex joins Pro-Seat as Technical Director.

2014

2018

Richard Wake joins the team to expand the Pro-Seat name.

2018

The Pro-Seat system has also been used in the following applications:

We feel our technology can be applied to any application where the described properties of the system are required. Please get in touch if you have an idea, we are always excited to break new ground.